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KMID : 1145120170150020122
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Asian Journal of Beauty and Cosmetology
2017 Volume.15 No. 2 p.122 ~ p.131
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Image Perception according to Face Shapes and Makeup Color Variation
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Cho Min-Hee
Yang Jin-Hee
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Abstract
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Purpose: This study aimed to investigate the differences in image perception of adult females owing to variations in face shapes and makeup color.
Methods: This experimental research study was conducted from August 1 to August 25, 2014 on 679 female participants. The participants were exposed to visual stimuli and asked to evaluate the images by responding to a questionnaire.
Results: For the external factors that influence the image of women, 330 people of the respondents said it was makeup. It was the number one factor. And, 164 people thought it was the hairstyle, 115 people thought it was wardrobe, and 70 people thought it was skin. Regarding the differences in image perception according to face shapes, the participants perceived a long shape as gorgeous, a round shape as cute, a square shape as elegant, and an oval shape as natural. Regarding the differences in image perception owing to variations in makeup color, the orange tone was highly perceived to depict a gorgeous image while the pink tone was highly perceived to depict the elegant, natural, and cute images.
Conclusion: The study proved that makeup is an external factor that significantly influences women’s image perception; furthermore, it also revealed that face shapes and makeup colors create diverse perceptions, providing a clue regarding the factors that significantly affect women’s image perception.
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KEYWORD
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Makeup, Color, Image, Face, Shape
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